It all started with a passion.
I loved going shopping…. specially for new Lingerie. I loved it!
Buying new lingerie gave me the sense of self-love, self respect, self nurture. It didn’t matter what colour or fabric, it had to look feminine, it would make me glow within when I tried it on… then I knew it was the one and the set had to be matching. Sometimes a collection would have additional pieces, like suspenders or camisole – I had to have it all.
As time went by I grew older and my passion grew stronger, I wanted to open my Lingerie Boutique. And it began in November 2002 When I opened the doors to my first store in Burnside Village, Adelaide, South Australia.
I was so excited.
I had a dream and a vision of what I wanted to create, my passion to be… not just an ordinary shop, but something different!
Today I celebrate 10 years in business. I have changed and evolved over this time, and I have now created a unique destination not just another retail store but something much bigger.
The pleasure of being a woman!
Written by Diana Taddeo – Founder of Diana Lingerie